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Marketing Strategy and Planning Specialistation
Posté : 06-11-2016
Nom de l’employeur : Vodafone Cameroon
Lieu : Douala
Vues : 1117
Type d'emploi : CDI
Postulants : 0
Job Advert – Marketing Strategy and Planning Specialist
Vodafone Cameroon invites suitably qualified candidates to apply for the position of Marketing Strategy and Planning Specialist based in Douala.
JOB TITLE: Marketing Strategy and Planning Specialistation
REPORTS TO: Marketing Director
DEPARTMENT: Marketing
LOCATION: Douala/Cameroon
Role Purpose
Lead and manage quarterly (yearly) marketing planning process with marketing, sales, network and finance departments. Produce strategy outline and aggregated marketing plan for approval by management based on bottom-up process with all relevant stakeholders
Monitor the implementation of the marketing strategies and initiatives to optimize the short, medium and long term performance in order to achieve business objectives
Work closely with Finance, Marketing, Sales and Customer Experience departments to track performance of gross ads, churn and customer base development. Including device uptake and turn over. Prepare reports on status
Act as controller for marketing budgets, EMEI subsides and advertising budgets with monthly follow up and explanation of deviation
Conduct ad hoc analysis, research, business case calculation on new business opportunities, new network roll-out, products and propositions.
Keep all relevant KPI’s dashboards for marketing and customer experience tracking updated
Prepare company, marketing, business initiatives presentations and materials for CMO
KPIs
Timely delivery of Weekly Market Report
Timely delivery of Marketing Plan (quarterly/yearly)
Monthly financial follow up on marketing budget
Ad hoc analysis and presentations on time
Key Results Area
Prepare and present Weekly Market Report to Executive and Marketing Management, based on input from Segment Management, Customer Service and Sales units.
Updated and approved quarterly/yearly marketing strategy and planning supported by update budget
Develop recommendations (strategic and tactical) based on the analysis of product performance and customer insight
Develop and execute analysis of various business initiatives (e.g., new service launches, service models, etc).
Ensure tracking of performance in CMO area on all KPIs.
Tracking and report on monthly budget deviation
Tracking and report on monthly devices sales and EMEI subsidies
Qualifications, Experience and Attributes
Qualifications:
University degree in MBA, Business Administration, Marketing or similar commercial degree.
Experience:
A minimum of 3 years’ experience in a similar position or working within the product development, marketing, strategy or other commercial function. Could be from a financial background, with marketing aspirations
Highly proficient in all MS Office applications – Word, Excel, PowerPoint
Experience with the building business cases, analyzing data and working with spreadsheet. Solid skills working with power point presentations.
Personal Attributes
Entrepreneurial Orientation – Is self-driven and has a ‘can -do’ attitude, is willing to extend oneself in the interests of the internal customer, and signifies enthusiasm and charisma to deliver on goals ascribed to him.
Strategic Thinking and Conceptualizing – Has the ability to understand the larger picture. Comprehends overall strategic planning and proactively seeks diverse information from various sources/ function (even through unfamiliar sources) to synthesize them to identify decision options. Provide proposals for management to conclude on directions
Influencing and Communication – Excellent interpersonal and presentation skills. Acts confident and should be able to convey complex content in an easy and clear way to audience on all levels in the organization. A team player who generates enthusiasm and builds effective working relationships
Learning & adopting to change – Understands the need to constantly seek new inputs and embraces opportunities to learn and evolve. Enthusiastic and passionate about delivering the support for a customer centric strategy based on insights and analysis in changing scenarios to achieve business results.
Customer Focus – Highly customer focused. Understands a customer centric approach and how to drive the strategic direction based on customer insight, market data and research. Is able to deliver high quality analysis, even under pressure in time challenge situations.